Tag Archives: advertising

A Guide to Reaching and Engaging Your Target Market

A person working on an online marketing campaign on their laptop If you need help with promoting your brand in Singapore, an advertising company can help. This type of business offers targeted and customised solutions for different marketing and advertising platforms. Your brand will leave a lasting impression on your potential customers.

Below are the different services that you can get when you work with an advertising company.

TV Marketing

Advertising on television packs a lot of power. It can reach your target customers in no time – regardless of distance. An ad agency offers customised advertising that will suit your brand and business needs at cost-effective rates. You can likewise get insights from your audience. This will help you create actionable and relevant messages.

Digital Marketing

Like TV, Internet marketing allows you to convey your business message to millions of people. While the Internet is a highly effective and versatile platform to advertise, it is also competitive. Your competitors may already be in it. Singtel Media, for example, can help you devise advertising strategies that are not only effective, but will give you the edge over the competition.

Mobile Marketing Solutions

It is important that your marketing and advertising campaigns include strategies intended to reach both your existing and prospective clients. You can achieve this goal with the help of digital solutions that cater to your clients’ smartphones. An advertising company can help you create personalised SMS marketing messages that your target audience will receive at the ideal place and time.

Professionals will deliver the best results from your mobile marketing efforts. This is possible through perceptive consumer profiling, location based SMS services and large local database.

Direct Marketing Solutions

Look for a company that can deliver direct marketing solutions to a bigger audience. You can define your target demographic through the company’s smart analytic filters and tools. You may choose from a wide range of styles and designs of envelopes. With direct email marketing, you can deliver your message to your target customers in a quick manner.

When you need help in your marketing efforts in different platforms, you can count on a reputable advertising agency in Singapore. Discuss your needs with professionals and get your campaigns started right away.

3 British Ads That Generated Buzz and Sale for Their Companies

Advertising ChartWhile all ads strive to be memorable, not all of them work, and even those that are hard to forget don’t always mean sales to companies. For this reason, these three British ads are unique. They don’t just make it to the top British ads of all time, but they also increased profit and market:

1. Gorilla by Cadbury (2007)

A gorilla playing the drums while listening to Phil Collins seems to be completely out of touch with Cadbury, but it worked. The campaign launched in 2007 generated a lot of positive reviews from consumers that improved the brand’s perception significantly after it suffered a major issue of salmonella contamination. Most importantly, it translated to 6 percent revenue growth.

2. Always a Woman by John Lewis (2010)

It’s hard to market insurance, but John Lewis is a master of selling home insurance coverage while pulling your heartstrings. Take, for example, it’s 2010 Always a Woman campaign, which was a massive hit among telly fans and, of course, women who probably cried buckets of tears seeing a child transition from an infant to old age within 90 seconds. The ad, which is also a fantastic example of direct response TV production, experienced almost 40 percent increase in sales after the ad appeared.

3. Surfer by Guinness (1999)

Considered as one of the best ads to ever grace UK television, Surfer featured a group of men riding the waves that eventually became galloping horses. The TV appealed because of its gorgeous imagery, stirring voiceover, and strong message of never giving up. Most of all, it transformed the beer brand from something cool to meaningful, awarded them multiple advertising recognition, and gave the company one of its biggest sales and market share.

Would you like to have an ad that creates impact too? Then work with a great team like thecoalshed. Venture into direct response TV as in the case of John Lewis. Be creative and think out of the box. Who knows, yours will be part of the list in the future.

Effective Advertising: Good Execution Trumps Great Ideas in Advertising

Advertising ExecutionIn the world of advertising, a great idea is always important. In fact, part of the conventional wisdom in the industry is that a great idea trumps a good execution, and that idea alone is enough to make an ad a masterpiece.

Contrary to that, however, good execution trumps a great idea. Ideas are a dime a dozen, while execution is not. Even Digital Ads agrees that there are many ideas — but far fewer successful executions in advertising.

Idea vs. Execution

For the sake of clarity, here is the definition behind ‘idea’ and ‘execution’. In the language of advertising purists, an idea is the unique selling proposition, or what you want consumers to associate with the product. Execution, on the other hand, is copywriting, art direction, and film technique — the action that brings the idea to life.

Execution Trumps Idea

As mentioned, the myth is that if the idea is powerful enough, a bad advertisement with an ugly typeface and not-overly-clever storyline is still powerful and effective.

On the contrary, great ideas are useless if you never do anything with them. Much like a seed needs sunlight, water, and care, an idea needs execution for it to flourish, thrive, and not simply wither and die. An idea has the potential to grow, but without making it happen, you are simply hoarding the thought.

Take for example famous commercials like Where’s the Beef? by Wendy’s. It would have never happened if the ad team simply stuck to the storyboards.

The execution part, therefore, is where the real innovation occurs — in taking the idea and trying to make it useful. There is no question and is not even a debatable thought.

Intelligent, Successful Execution

Of course executing an idea successfully is not easy. The key here is to establish clear goals with your advertising team and create guidelines explaining exactly how the campaign will be executed. Establish an account management team as well, and invest in technology that can manage your advertising campaigns. Those are the basics.

The greatest idea in the world is just that—an idea. Even Steve Jobs once said, ‘…ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.