Links are still a viable parameter when it comes to determining the rank of a website on a results page. You will need a diverse profile to stay ahead of the competition; one bad link or two may knock you down a few spots.
An SEO company here in Sydney cites the following strategies that keep your profile diverse.
As the years have gone by and with it Google’s continuous evolution, content still plays a vital role in the success of any link building campaign. Websites and users still want to consume and share valuable content, whatever form it takes.
Videos, blog posts that combine the latter and text, information-rich infographics and other types keep a visitor engaged and willing to recommend what you post.
You’ll have to invest in design, layout, production and guest posting to diversify your links. The higher quality of your posts, the more interest and clicks it will generate. Post at least once a week to keep visitors engaged.
Hybrid Anchors and Keywords
Gone are the days when website owners can stuff a page with some highlighted or bold keywords. Do that now, and you’ll quickly see your ranking drop. You can still insert exact match or long tail phrases for search engines to index your pages but do so sparingly and strategically.
Mix the keywords or keep them a word or two apart from each other.
If you want referral traffic and a diverse link profile, use resource pages or directories. However, don’t just simply put your links in one. Research and determine the level of engagement and traffic it gets. Identify its niche to find out if it is relevant to the content you publish and the brand you are building.
These are some of the strategies to consider implementing to diversify your link profile. If the latter is diverse, you’ll rank higher, reach a wider audience and convert at a better rate.