You’ve probably seen short animated videos on YouTube that tell a story or explain a process, event, or concept — like an info graphic but in video form. These are motion graphics. They combine visual design elements and styles, such as typography and illustration, with animation to create eye-catching video compositions. Their uses run a wide range, from digital advertisements to video games and title sequences in movies and TV shows to explainer videos.
One Floor Up, a video production firm based in Denver, Col., says that video content doesn’t only help increase audience engagement; motion graphics can also be effective in helping your audience retain information.
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Attention spans are decreasing. Motion graphics, therefore, are more crucial a tool than ever because they can relay more information to your audience in a short span of time. Technical or complex information can be broken down into bite-size pieces and paired with relevant visual cues, for example. This technique results in animated visual representations of the data that help the audience retain more information for an extended period.
The clever use of colors, illustrations, and animations, moreover, make motion graphics more appealing and capture the attention of your viewers from beginning to end.
Motion graphics are more shareable than other types of content because they draw more people to your page and encourage them to spend more time on the website. In fact, a Cisco study projects that by 2021, 82% of all internet traffic will be generated by video content.
Explainer videos that incorporate animated typography, in particular, have a higher chance of getting views on social media sites as it can share information even without any sound. Facebook shares 85% of its eight billion video views are watched while on mute. So, consider using short, eye-catching, and informative videos to drive engagement rates.
Explainer videos come in all shapes and styles. For instance, you can opt for a video with a serious or professional tone or go with the complete opposite: a fun, quirky theme.
The different animation styles available, such as kinetic typography, stop motion, 3D animation, allow for greater freedom in creating your narrative. You can even combine live-action videos with animated illustrations. Your creative freedom to choose your music, narration, and the other motion graphics elements will be critical to how you tell your story and capture the emotion of viewers.
Motion graphics give you the chance to create a marketing tool that will perfectly fit not just your whole brand but each message you want to convey to your audience. With the help of professional designers and producers, you can leverage motion graphics to boost your business.