A website’s success depends on its content and design. Aside from successfully communicating to your audience the website’s content, the website should also have a functional design that improves the customer’s user experience.
If you’re planning to build or improve your business’ website, here are a few tips for you.
Plan your website
Decide whether you’re building it yourself or if you’ll seek the services of a web designer in Croydon. Before you start designing your website, ensure to map out the visitor’s journey from the time they visit the website, to the moment they become a customer. Plan the pages they’re going to view and the content they’re going to read. Make sure that you will be able to answer all of the questions of your customer with the content you’re providing.
Include social media share and follow buttons
Social media and follow buttons allow customers to share the content that you have. These buttons contribute to the traffic that’s earned from people visiting your website. Social media buttons are an excellent way of promoting your business since people are always on social media platforms.
Use the right images for your product or service
Aside from providing text, the use of images is another way of conveying your message. Provide images that fit with your message. It is better to use photos of your employees or the office rather than choosing stock photos. Showing genuine photos on your website builds trust in your company.
Use a navigation button
Customers are likely to press the exit button when they can’t find the information they need right away. Provide organised navigation so customers can browse your website with ease and find the information they need easily. A responsive design, streamlined content and a navigation hierarchy are some characteristics of a website that enhances user experience.
A good website design contributes to the success of your business. If customers can easily find information about your company and its products or services, you will be better able to convert these visitors into actual customers.