Marketing

Perception Can Make or Break Your Business

When you are running a business, it is in your best interest to ensure positive consumer perception for your company. Positive brand perception allows your business to grow its customer base and gain competitive edge. But how does it happen? Looking at Perception According to World Trans, perception varies from one person to another. One

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Arranging Your Store Design and Layout for Maximum Customer Engagement

The total experience of shopping at your physical store is one that customers notice and appreciate. If it’s a good shopping experience, they are likely to share their story with friends and recommend your shop. They will become your own marketers. If the experience is poor, on the other hand, customers will still talk about

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More Than Reviews and Testimonials: Other Types of Social Proof

Social proof goes beyond product reviews and testimonials. While these are most universally applicable forms of proof, other types can also benefit your business. You can choose the type that seems more suitable for your specific goal, industry or demographic. Case Studies Not all businesses can benefit from in-depth analysis of a product or a

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Anchor Your Marketing Strategy on Popular Events

To increase product exposure, be vigilant about events that people are talking about. Join conversations and introduce your product incognito. By leveraging on these events, you’ll rake in customers in no time. Feeling down because the cash register isn’t constantly ringing as it used to do? Well, certain factors could affect your sales; but more

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A WordPress-Native Website is a Website Nonetheless

There are many purists in the world and when it comes to doing things, they want the real deal. Web sites, though the creation of which is highly technical, the product is pedestrian. Everyone is free to have their opinion on any website and should they want one of their own, their pre-conceptions will shape

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A Foolproof Guide to Preparing for College

College, if done right, could very well be some of the best and most important years of your life. It dictates your future career, which would shape over half of your life. This is why it’s crucial to get a head start by knowing some of these basic “pre-college” tips from TheAmericanAcademy.com. Background Check Universities

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Millennials and Obsession: The Matcha Revolution

Matcha is a staple flavour added to practically anything these days. You might have already seen this new essence added to your favourite ice cream brand. You might have watched it being used as a spice to season vegetables at the restaurant right next door. You might have stumbled upon a coffee house spiking their

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Online Advertisements

Online Ads: 4 Things You Can Check To Get Revenues

Online advertisements generate revenue not only for your company but also for the domain hosting the advertisement or the website. However, the method of generating revenue has changed from CPC (Cost per Click) to CPA (Cost per Acquisition). According to Denver PPC management firms, the revenue-generating capacity of online advertisement has increased with the help

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Eyelashes in Beverly Hills

On Long Eyelashes And Their ‘Femininity’

Long, luscious eyelashes. You can count a fair number of red carpet celebrities who have them — from British songstress Adele to socialite Kim Kardashian. Though long eyelashes have been seen on several men at times, it’s easy to point out that this particular bodily trait is almost exclusively feminine. Seriously, have you seen men

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adwords

SEO for Beginners: 7 SEO Acronyms You Need to Know

If you’re new in SEO (Search Engine Optimization), there’s a huge chance you’ll encounter unfamiliar acronyms. Whether you’re planning to establish a career in the industry or looking to use SEO for your business, you may be intimidated by things such as SEM, PPC, PR, and LB that you’ll hear or read along the way.

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