So, you have decided to make money with your passion for animals. You opened a clinic with some of the latest laboratory equipment and now working with experienced staff. Your next move should be developing a marketing plan to promote your products and services. Keep in mind that brand awareness and reputation management are crucial elements in running a business.
To help you get started, here are some pointers to grow your pet care business:
TIP #1: Know Your Customers
The best way to gauge your services is to get feedback from your clients. Talk to them directly and ask what they think of your existing veterinary products and services. Are they satisfied with your services? What can you add to further improve your clinic?You can also conduct a survey online to get more data. Be open to their suggestions. Make sure the questions are short and concise. Leave room for customers to explain negative responses and raise their concerns.
TIP #2 Update Your Reminder System
Other than regular phone calls and e-mails, try exploring other ways to improve your reminder system. For example, sending them creative and informative veterinary reminder cards will not only help your clients keep track of their scheduled appointments. This is also a good opportunity to promote your brand.
TIP #3: Organize Educational Seminars
Another way to showcase your vet practice and expertise is to conduct educational seminars. Team up with some of the most popular local animal welfare groups. Invite other professionals to do some talks with you. Being active in the community is a good way to show your passion and dedication for animal care.
TIP #4: Offer Incentives
Be creative with your promos and incentives. For example, you can offer free grooming service to those who can refer clients to your clinic. You can also give small tokens, such as mugs or shirts to your loyal customers.Just like any other business, you need to hone your veterinary marketing strategy from time to time. Stay updated and be innovative to ensure a continuous stream of revenue for your business.