Did you know that in 2016, about 1.6 billion people around the world bought something online? And as more and more companies sell their products and services online, more and more people add to the lucrative world of online shopping. If you’ve just started on e-commerce, here are three ways on how to boost your online sales this Christmas.
Help people find you.
Let’s start with the basics. If people can’t find you online, how can they make a transaction? Chances are, they will land on you competitors’ websites and buy from them. If you have a website already, hire a Salt Lake City SEO consultant like SEO Werkz to optimize your website for you. Make it easier for people to find you.
Offer less options.
The wider the choices, the better for the consumers. Well, not all the time. Sometimes, when people are offered too many choices, they end up overwhelmed, confused, or worse, annoyed that they drop a transaction right then and there. Try to limit your options to a good number but make sure they are the best ones you can offer.
Create that sense of urgency.
The holidays are a great time to roll out sales because it creates a sense of urgency. First of all, people are already stressed out because of the holiday shopping madness so you can use this as your leverage. Creating that sense of urgency to make a transaction soon will help you boost sales.
Boosting Online Sales Year-Round
What’s good about these tips is that you can use them year-round. Remember that you don’t need to make sales complicated. You just need to help people find you, offer fewer options, and give them a deadline to make that transaction. Try these tips this holiday season and watch your sales increase.