Monthly Archives: July 2016

What’s Wrong with Your AC?

Air Condition Providers in IndianaIf you live in an area with a warm climate, air conditioning systems are a great help. They remove the heat inside your home, helping you maintain a desirable and comfortable temperature indoors. The thing is, however, many owners neglect their ACs, causing the system to have problems. If you’re experiencing issues with your cooling appliance, there might be something wrong with the way you’re using it.

Too Much Heat Load

AC service providers in Indiana like Legacy Heating & Air say air conditioners are designed to meet certain heat load indoors. If your home produces too much heat (which may be due to having too much people or appliance), the AC may have trouble keeping up. You can make your appliance work better by lightening your load or reducing the internal generated load the system needs to deal with.

Clogged AC Filters

As your AC works to maintain indoor comfort, the filter gets loaded with dust and particles. This then results in reduced airflow and increased resistance. At this point, it is important to change the filter to allow the AC to perform well. Changing the filter, furthermore, will increase the airflow and keep your cooling system from becoming a source of pollution.

Duct Leakage

Your air conditioning may not produce enough air because of duct leakage. The sad part is, leaks can waste a significant amount of energy, especially if the ducts pass outside attics and crawl spaces. If you can, seal your leaky ducts. If they are not accessible, however, call a professional to do the job.

Appliance Servicing

Routine maintenance is an important part of keeping your AC in top condition. This includes changing the filter and brushing dirt from the coils and drains. The amount of maintenance or servicing required depends on the system and how the AC is used. If it doesn’t produce cold air as normal, there might problems with air flow or refrigerant. You need an expert to address such issues.

Don’t neglect your AC. Keep up with its maintenance needs or call a professional to perform a proper servicing. Taking care of your appliance can go a long way in providing cold air during hot summer months.

The Benefits of Preventive Maintenance to Your Business

Preventive MaintenancePreventive maintenance plays a huge part in making sure that construction fleet machinery is functioning well and that nothing will negatively affect productivity in the workplace. It starts the moment you bought a piece of machinery, brought it to the worksite, and let it operate until disposed of. 

Machine operators and technicians should undergo training on how to run modern machines. These aren't machines that anybody could simply start operating without proper guidance. For instance, many machines today have different performance modes and workers need to undergo training to know how to run them on the right settings to get optimum performance and avoid damaging the machine due to improper use.

Technician Training

Technicians need to perform daily inspections and know how to handle equipment safely. OEMs and dealers should provide training and include steps like pre-shift inspections and what warning lights signify. Technology has advanced so rapidly that operators need to undergo another set of training to learn new systems and how to use them to extract and diagnose machine-associated data.

Diagnosing the Issue

Oil analysis is probably among the most important steps in diagnosing the condition of any machine. This can help technicians address a problem before it becomes a major issue. It's the cornerstone of any preventive maintenance program, as it tells you when to order Boart parts and replace or rebuild a particular piece of equipment. 

In other words, oil analysis helps you pinpoint a problem and deal with it before the machine is forced to shut down and affect your operations. Preventive maintenance cost should also be part of this when calculating the residual value of the fleet. Calculating the residual value of a fleet is one of the toughest jobs that any fleet manager can do, but it is part of the job.

As a business owner, it's a given that you'll do whatever it takes to make your business successful. One way you can achieve this is through preventive maintenance.

Promote Your Business Through Digital Advertising

Digital MarketingThe number of people using the internet will go beyond 3 billion by the end of 2016. Internet users from developing countries will have doubled in 5 years – and they make up two-thirds of the world’s internet users.

This is why marketers and advertisers are going digital. Though print advertising is still relevant, the surge of individuals who go online 24/7 is unstoppable, which is why most companies shift from print to digital – sometimes even using both methods. shares that even small businesses can do digital advertising. After all, they need this as a marketing strategy – to promote their products.

It Is Flexible

One of the reasons why the digital method is immensely popular is that it is flexible. With print, mistakes can’t be easily rectified and it’s all downhill from there. But when you go digital, things are easily manipulated and modified. It is also fast paced, which increases your reach because of all the possibilities. At any given time, once production is complete, you may access it on any platform at any given time.

Compared to print, which undergoes a lengthy process before delivering it to the target audience, digital ads can be rolled out in a few moments.

Digital Advertising Can Drive Interaction and Direct Communication

With digital advertising, you can entice your target audience in a number of ways. It engages your audience in a way that print cannot – kind of like a direct pathway of communication between your business and consumer. For example, posting a video is more descriptive and vivid compared with reading an article. Both engaging, but one technique trumps the other.

It Generates Greater Revenue

Social media, search engine optimisation, display advertising, and paid search have positive impacts on revenue. Data tracking is important because it tells you how your business is doing – what’s working for your business and what isn’t.

It doesn’t matter whether you have a small or a big business, with the right marketing strategies and advertising technique, your business will thrive. With digital marketing, there is a multitude of solutions that will fit your needs.

Pocket Dump: Keychain Items You Should Consider Carrying

Keychain in KewdaleA keychain is one of the most useful items you can have in your pocket at all times. Many people take the humble keychain for granted and do not realise how many important items they may actually carry using it.

It’s easy to see why keychains are hardly ever given any notice until their primary function — which is to carry keys for a car or a house — comes up. They are small and most of them are cheap. You can buy them from any convenience store. Most of the keychains you have probably came as a freebie for something else (new car keys, promotional items, etc.).

Aside from keeping your car and house keys organised and easy to grab and pocket, your keychain can also hold other things that are probably just as important. Here are some of them.

1. Mini flashlight.

Ever tried using a key in the dark? The longer you fumble to put the key in your car door in a dark parking lot, the higher your risk of dropping your keys, getting mugged or worse. A mini light in your keychain lets you find things immediately, whether it’s a keyhole or your way to a seat at the cinema.

2. Pocket knife.

A small Swiss Army knife or a mini multi-tool should have a home on your keychain. The reasons are obvious: you don’t have to look for a bottle opener, a cutter, a screwdriver or even a corkscrew. You can think of a thousand scenarios where a small knife would be useful too.

3. Safety whistle.

You can find hundreds of safety whistles barely bigger than your pinky finger. If you’re being chased, fall into a manhole or get trapped inside a building during an emergency, a safety whistle may be the only thing that can save you.

These are only three of the most useful items small enough to carry on your keychain. They make your keychain that much more interesting too. In case you’d like to make a keychain that’s unique and special, giving it more value to you personally, try designing it yourself. Custom machining in a machine shop can fashion your specialised keychain using material like stainless steel or titanium, Engineered Precision Machining suggests.

You don’t have to include everything you can punch a hole in on your keychain. That will make it heavy, bulky and impractical. The trick is including only what you need the most. An office person would probably carry a less complicated keychain than a mountain biker. Make it so your keychain agrees with your lifestyle.

The 3 Things That Will Doom Your Local SEO Campaigns

Wrong Techniques in SEOSearch engine giant, Google, has a reputation for its constantly changing algorithmic patterns to monitor websites and separate the good ones from the bad ones. This is especially to those that continue to use black hat techniques. In fact, Google rolls out around 500 updates on an annual basis, and whether minor or major in nature, they can have an immediate effect on your SERP ranking.

As search engine now also considers local SEO as a ranking factor, it is important you develop a campaign that considers them all and how you can counter penalties and even banning. Minnesota SEO companies and other experts say that you can avoid such things that will only doom your local SEO campaigns and cause you to waste precious resources.

  1. Neglecting the value of links

Ever since Pigeon, Google’s Local Algorithmic Pattern rolled out back in 2014, links have become even more important and so have other traditional signals for web ranking. Of course, these links should not only have relevance to your content, but also come from websites known for their viability and credibility.

  1. Forgetting to make the most of local directories

Local directories can provide you with real value for your local SEO campaigns. TripAdvisor, Yelp, Kayak, Zagat, OpenTable, and Urbanspoon are only some of the websites that you should have your business site listed with. As these local directories have gained the upper hand in terms of visibility after the rolling out of Pigeon, they can help boost your site’s visibility as well.

  1. Using the wrong keywords and key phrases

Content is king, always remember that. However, you need to ensure your content contains the strongest and most popular keywords and key phrases, or you will just waste the resources you allow for your SEO efforts. Instead of general keywords like “chiropractic services,” “dental implants,” or “roofing contractors,” include the location where your business operates in.

As long as you forget about these things and concentrate on better strategies, you will have higher chances of getting more than the results you want from your local SEO campaign.

Effective Advertising: Good Execution Trumps Great Ideas in Advertising

Advertising ExecutionIn the world of advertising, a great idea is always important. In fact, part of the conventional wisdom in the industry is that a great idea trumps a good execution, and that idea alone is enough to make an ad a masterpiece.

Contrary to that, however, good execution trumps a great idea. Ideas are a dime a dozen, while execution is not. Even Digital Ads agrees that there are many ideas — but far fewer successful executions in advertising.

Idea vs. Execution

For the sake of clarity, here is the definition behind ‘idea’ and ‘execution’. In the language of advertising purists, an idea is the unique selling proposition, or what you want consumers to associate with the product. Execution, on the other hand, is copywriting, art direction, and film technique — the action that brings the idea to life.

Execution Trumps Idea

As mentioned, the myth is that if the idea is powerful enough, a bad advertisement with an ugly typeface and not-overly-clever storyline is still powerful and effective.

On the contrary, great ideas are useless if you never do anything with them. Much like a seed needs sunlight, water, and care, an idea needs execution for it to flourish, thrive, and not simply wither and die. An idea has the potential to grow, but without making it happen, you are simply hoarding the thought.

Take for example famous commercials like Where’s the Beef? by Wendy’s. It would have never happened if the ad team simply stuck to the storyboards.

The execution part, therefore, is where the real innovation occurs — in taking the idea and trying to make it useful. There is no question and is not even a debatable thought.

Intelligent, Successful Execution

Of course executing an idea successfully is not easy. The key here is to establish clear goals with your advertising team and create guidelines explaining exactly how the campaign will be executed. Establish an account management team as well, and invest in technology that can manage your advertising campaigns. Those are the basics.

The greatest idea in the world is just that—an idea. Even Steve Jobs once said, ‘…ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

Haul Responsibly: Checklist for a Trouble Free Haulage Experience

Haul ResponsiblyThere will be times when you need to transport metals, earth and fertiliser, particularly if you are engaged in earthworks or mining activities. It pays to know what to do to ensure a trouble-free haulage experience.

Transporting metals and other heavy objects involve a lot of work and thinking. You must plan carefully and ensure that everything works as expected. Here are some important things to remember before you even give your workers the “go signal”.

Safety Compliance

Safety should always come first. A successful business is one that provides a safe working environment for its employees. From excavation to loading, make sure your people are safe at all times. You must comply with all the safety standards, both local and global. Zero injury and casualty is your ultimate goal and this is possible with the right training, briefing and provision for appropriate safety gear.


Even big companies hire a freight company to meet their goals. There might be a need for additional heavy trucks and trailers to haul the materials. If you have your own fleet, but you feel it is not enough to get the job done on time, renting equipment is the best way to go. You may rent for a few days, weeks or months, depending on your project requirements. Be sure to find a partner that offers convenient rates.

Permits and Licences

Compliance with laws and regulations is a must. Even government projects that drive economic growth still need permits and licences to operate and transport materials. The same is true if you are operating a construction, agricultural, mining or any other business that involves haulage and earthworks. Secure the necessary documents to avoid penalties.

There is no excuse for irresponsible and non-compliant haulage. Doing things right is always the best option. Your business will thrive as long as you manage it properly and pay attention to things that matter most.

What the PAS 55 Standard Has to Do With Your Organisation

Asset ManagementThe management of physical assets is an integral part of every asset management program. Generally, this aspect of managing your physical assets involves the implementation of proper and optimal management as well as enforcing correct practices for the assets’ entire life cycle.

Known as BSI (British Standards Institution) PAS 55, all organisations should implement this as part of their asset management.

More about this Standard

As mentioned above, this standard developed by the BSI defines the management part of physical assets as well as the correct practices (from purchasing to retaining, selling to upgrading). Consisting of two different parts, it has a 28-point requirement checklist that allows for improved asset management system. It also details terms and defines them, as well as deliver guidance on how to implement the standard.

An Internationally Recognised Standard

Although the British Standards Institution created this standard, many organisations all over the world use it.

One reason behind this is because of its true essence: what an organisation should do to display competence; come up with clear and concise relationships between daily asset realities and operations and strategies for organization planning; as well as develop and prioritise improvement plans for the benefit not only of the organisation and its every member, but its stakeholders and clients as well.

PAS 55 and ISO 55000

Now that the International Standards Organisation (ISO) has started developing new international standards, such as the ISO 55000, it has recognised PAS 55 as one of its basis. For instance, ISO 55001 refers to the standard implemented for all types of assets, which include physical assets.

From the definitions and facts mentioned, you should already realise just how important this physical asset management standard is for the sake of your own organisation’s success.

An Overview of Your Child’s First Dental Visit

Pediatric DentistryAccording to the American Academy of Pediatric Dentistry, the first dental visit should happen before the child turns a year old – the first six months, at least – and this idea still surprises new parents. But, there are studies that found out that, many preschool-aged children are getting cavities. It affects children as young as 2 years old.

This is why there is a need to visit pediatric dentists at a very early age to prevent the risk of getting childhood cavities that may occur and so that good oral health may start and be maintained early on.

But, when your child is already a toddler and it’s their first dental visit. Here are some pointers to remember:

Pediatric Dentists

Compared to regular dentists, pediatric dentists undergo additional training that focuses on the tooth development of children, child behavior, the special needs of children’s dentistry, and their physical growth and development.

Important Things to Discuss

As parents, your role is to oversee the dental hygiene practices and oral habits (tongue thrusting or thumb sucking) of your child because these can affect their dental health.

For new parents, the dentist will discuss how to care for the baby’s or the toddler’s teeth, teething and the development of their teeth, and the link between their diet and the state of their oral health.

After the first visit, the dentist will probably suggest a follow-up appointment or a regular schedule, so they can check for irregularities on the get-go. The schedule may vary depending on the needs of the child or if they are at risk of any dental problem.

Most dental visits are scheduled every 6 months. This is to build a relationship with the child and help them get comfortable, alleviating future dental anxiety.

It’s a good idea to start early when it comes to your child’s oral health. While they’re young, it is your duty as a parent to teach them proper dental hygiene at home.

“Please Be Gentle!” The Silent Cry of your Teeth

Brushing your teethIf you think a good, hard brush is the TLC (tender loving care) your teeth needs, think again.

Some people believe aggressive brushing is the key to removing stubborn plaque and food debris. They think that since they put in an extra effort, cavities are no match to the mighty brush. But the truth is hard brushing actually worsens cases of tooth decay, cavities and gum disease.

The tooth enamel is one of the strongest substances in the body. It protects the teeth from damages caused by biting, crunching, chomping and grinding. Despite its strength, forceful brushing is one of its greatest weaknesses.

Anatomy of the Enamel

Dentistry With a Smile, a local clinic, describes the enamel as the tooth’s covering composed of tightly-packed rods of minerals. The Christchurch preventative and restorative dentist also adds that each rod has millions of carbonated crystals and each rod has millions of crystals.

When you brush your teeth from side to side, it goes against the orientation of the enamel rods. As a result, the rods weaken and break.

Rather than forcefully brush, position the toothbrush’s bristles at a 45-degree angle and brush in small and gentle circles. Start by brushing just a few then work your way around all teeth.

The Brushing Basics

Instead of brushing roughly in a quick pace, take everything slowly. Most dental hygienists recommend brushing for three minutes. It seems like a long time to devote to your teeth, but slower brushes promote gentle brushing, which is better.

Also, look in the mirror while you brush. It’s important to be gentle around the gums, but keeping it clean is also equally important. Tartar, plaque and bacteria often develop around the gum line.

Which Toothbrush?

In the pursuit of cleaning your teeth, use a soft brush to prevent damages to your gums. If you’re interested in electronic toothbrushes, consult with your dentist first. Whatever brush you choose, remember to replace it every three months.

Aggressive brushing won’t save you from trips to the dentist. Be gentle with your pearly whites and enjoy a healthier and brighter smile.